Thursday, September 3, 2020

Image of Nurses Essay Example | Topics and Well Written Essays - 750 words

Picture of Nurses - Essay Example From the study results, it was very obvious that people’s view of medical attendants and nursing are very not quite the same as the perfect picture painted by nursing proficient organizations and the medical attendants themselves. Out of the six people who reacted to the smaller than usual review, two accepted that the picture of medical attendants and the nursing calling is antagonistic while the staying four people accepted that attendants and their calling are impeccable. A picture alludes to the psychological picture that speaks to something genuine. In the nursing calling, picture means the nurse’s proficient characteristics, just as the direct that speaks to the nurse’s fitness (D'Antonio, 2010). Most of the example bunch accepted that medical attendants enveloped profoundly qualified people inside the nursing calling. Also, attendants give all encompassing human services to gatherings and people and take on obligations and obligations in a self-ruling way. Medical caretakers give wellbeing administrations on all ranges of the medicinal services plan, for example, the essential, optional and tertiary levels and take on key obligations in instruction and keeping up the government assistance of the center gathering, for example patients. The example bunch likewise accepted that medical attendants are autonomous experts who work inside a nursing group. Also, attendants are profoundly dynamic individuals from clinical groups that give social insurance and care for the soundness of patients (Polifko-Harris, 2007). Medical caretakers give extensive consideration to people all things considered, financial status and social foundation based on the patient’s passionate, physical, scholarly, mental, otherworldly and social needs. The example bunch additionally noticed that attendants are ardent supporters for the advancement of safe conditions, imaginative clinical examination, viable investment in deciding wellbeing strategy and in pati ent and social insurance framework the board and instruction. The little review bunch attested that medical caretakers gave unprejudiced consideration to every single sick individual. This is with regards to the expert necessities. The nursing calling is a vigorous mix of innovation, sociology, physical science and nursing hypothesis in thinking about patients. The gathering likewise contended that the nursing calling gave away from to manage the lead and practice of medical attendants while holding fast to proficient standards and principles. The establishment of the nursing calling is the arrangement of great human services, correspondence, instruction, support and upkeep of positive and fair demeanor when managing patients. When addressed on the contrast between Licensed Practical Nurses (LPNs) and Registered Nurses (RNs), the example bunch recognized that a key distinction lies in their scholarly capabilities. A RN is a medical attendant who moved on from a four-year nursing pro gram. RNs hold a Bachelor of Science certificate or have a two-year nursing program with an Associate’s Degree. A LPN is one who has graduated in the wake of experiencing a one-year pragmatic nursing program. RNs, in this manner, have higher instructive capabilities than LPNs. In that capacity, RNs have more noteworthy information on clinical practice, conveyance frameworks, research usage, asset the board, physiology and pharmacology (Polifko-Harris, 2007). Concerning their duties, RNs have a bigger number of obligations than LPNs. In some example, RNs manage LPNs since RNs can settle on free choices, while LPNs can't. In addition, RNs address a greater number of issues than LPNs. LPNs have a huge number of

Saturday, August 22, 2020

Queen Kong By Carol Ann Duffy Essay Example

Sovereign Kong By Carol Ann Duffy Essay Example Sovereign Kong By Carol Ann Duffy Paper Sovereign Kong By Carol Ann Duffy Paper Exposition Topic: Ditty ann Duffy Poems Writing Sovereign Kong, corresponding to the immense gorilla King Kong is a to some degree impossible to miss character that considers herself a person. In spite of the fact that she is a huge, startling creature, she shows love, love and enthusiasm for a male human. Her gave nature is a finished differentiation to her appearance. Her disposition is unquestionably inverse to King Kong, who acted forcefully and with despise towards people. She considers herself very typical, and experiences passionate feelings for a male human. The distinction in species doesn't change her love; in certainty Im not certain she even takes note. She is so enveloped with commitment and love for this man, nothing else matters to her. The initial not many refrains of the sonnet persuade that Queen Kong isn't really a gorilla, however a genuine individual. Remaining in 2 calm lodgings in the town, where individuals were utilized to outsiders and pretty much disregarded you. Clearly it would be inconceivable for a gorilla to serenely remain in a lodging suite, yet the way that Carol Ann Duffy depicts her character is that of a human. The principal notice of her dearest is in a prevailing manner; nearly the methodology we are persuaded that men assume control over ladies, one of proprietorship and ownership, My little man. By utilizing such a little, smart sentence, Duffy underscores the high ground she has over her man, and with the reference to his size, she likewise underlines the way that she is such a great amount of bigger than him; he couldn't generally escape from her in the event that he wanted to. It was totally unexplainable adoration. In spite of the fact that she initially depicts her character as controlling, those couple of words summarize exactly the amount she truly cares for him; she would do anything for him. Duffy utilizes short sentences and italic composition on fitting words when she needs to underscore an inclination. Desolate. She persuades that the man who came into her life was a guardian angel as she had spent most of her life aloof and without anyone else. She likewise accentuates lovely, indicating the sexual way she feels for him and the physical just as the enthusiastic fascination. Duffy makes numerous examples of suggestive nature between the male and the gorilla inside the sonnet. I accept she does this to depict the way that appearance isn't huge, in spite of the fact that somebody may not be truly appealing to other people, if there is a passionate association between two individuals, they might need to be together explicitly albeit some may think that its off-base or corrupt. There were things he could accomplish for me with the sweet artfulness of those hands that no gorilla could. Despite the fact that she is talking from a sexual perspective, she doesn't make reference to whatever she accomplishes for him; this shows the predominance in their relationship and his need to satisfy her without receiving anything consequently. The verses are set out as though a story is being told, a blend of journal passages nearly, as Duffy composes it all in sequential request and with a great deal of detail into every region of the sonnet. Numerous incredible descriptors are utilized all through the sonnet to portray her feelings, great and terrible; additionally to depict her cherished; at the end of the day, flawlessness in her eyes. It isnt until the fourth refrain that the man is referenced in a quicker manner, as though he loves Queen Kong and isn't being constrained into the relationship simply by her size. Hed move into my open hand, plunk down; this depicts his excited methodology towards her; he adores her as well. Be that as it may, at that point he needs to go. This totally destroys her. Her predominance over him needs this refrain, But I let him go, my man. Despite the fact that she despite everything alludes to him as her man, she is releasing him; she is attempting to do best by him, just on the grounds that she venerates him to such an extent. The passionate cost of her man leaving her is obviously spoken to in refrain 8. I rested for seven days; at that point woke to gorge for a fortnight. I didnt wash. This kind of employments an American method of depicting Queen Kong; when men believe that ladies rest and voraciously consume food frozen yogurt to cause themselves to feel better, which is again appending her character to that of a human. Additionally, I drained when a fat red moon moved on the wilderness rooftop offers reference to the female menstrual cycle, which gorillas don't understanding. Menstrual cycles come once per month; she additionally makes reference to toward the start of verse 8 that she just kept going a month which co-internal parts with the cycle. She at that point chooses to get him back. This shows the friendly side of her character and that she can't live without the one she adores; she attempted however without much of any result. This additionally shows the edginess in her character, no other human would need to invest energy with a gorilla so she is in solitude; viably she needs her man. Numerous occasions of symbolism are utilized inside the ninth refrain, for example, when Duffy composes solid downpour woods of light utilizing an analogy to depict the New York horizon. She likewise utilizes similar sounding word usage; squeezing my energetic eye which underlines how troubled she was while glancing through the windows of houses scanning for her sweetheart. I discovered him, obviously. She could never surrender. Living all alone for only a month carried her to the acknowledgment that she required organization and couldnt get by without anyone else. She utilizes modifiers, for example, exquisite to depict her man when she discovers him, depicting her delight to be brought together with the one she cherishes indeed. At that point she trades characters, and abandons a gorilla once more into a human portraying herself shopping in Bloomingdales! This would be morally outlandish, yet the manner in which she shows her life currently is as though its ordinary again in light of the fact that she has her man back with her. She depicts the following twelve upbeat long periods of their coexistence in less detail than the remainder of the sonnet, demonstrating that they hung out that she didnt truly have the opportunity to expound on anything, their lives were content. In spite of the fact that she realized that he would pass on before her, nothing readied her for the agitated she got when he did. I wear him now, around my neck, great, protected, with emeralds for eyes. In a bizarre manner, this is an extremely adoring motion. Her man will be with her any place she goes, and travel through an amazing rest with her, which is actually what she needs. I think Queen Kong is satisfied that she didn't release her man totally, she battled for him and as a result of this they figured out how to spend the last twelve upbeat long periods of his coexistence. There is incongruity toward the finish of this sonnet; while the well known King Kong kicked the bucket in his storyline, Queen Kong isn't confronting passing, however managing the outcomes of losing a friend or family member which is altogether unique. This shows the women's activist perspective, the female being left to live while the man dies. Sovereign Kong is one of the main sonnets in the assortment The Worlds Wife that depicts men in a positive light. Despite the fact that the human included couldn't set up a lot of opposition against the gorilla, it describes him as a caring character that was practically ready to go through his time on earth with her. This sonnet energizes female strength while additionally, by normally utilizing the descriptive word little to depict her man and his genital highlights you realize that this story is a finished balance to King Kong with the female controlling the relationship. It is exceptionally fascinating to see the job inversion, particularly when composed from a women's activist perspective.

Friday, August 21, 2020

Emperor Shihuangdi vs Emperor Hadrian free essay sample

Both Roman and Chinese individuals complied with their sovereigns yet for various reasons. This helped the rulers to keep control since individuals would tune in to their orders and would not betray them. Hadrian was a regarded Emperor who cherished his subjects. He finished disagreeable wars; presented compassionate laws and shielded slaves from their lords. He headed out around his realm to be with his kin, to observe issues looked by them. In actuality, Shi Huangdi was an incredibly merciless individual, and was dreaded by the individuals. He had confidence in Legalism, the faith in exacting laws and disciplines. So as to make the Great Wall of China, he sent a huge number of individuals to chip away at it and a considerable lot of them died in the unforgiving conditions and treatment while building the divider. An effective armed force was significant in helping the Emperors to control their domains. During Hadrian’s rule, the Roman armed force was the most remarkable power in the antiquated world. We will compose a custom exposition test on Ruler Shihuangdi versus Emperor Hadrian or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page He acquired the military from Trajan, the extraordinary vanquisher. There were 30 armies with 6,000 men each. Aside from the extraordinary numbers, the Roman legionaries and helpers were well prepared and prepared. The Roman armed force had encountered wars with rival lords, for example, Hannibal and Mithradates. The Romans likewise had the Germans and Celts toward the north of their fringes in Germany, Scotland and the Middle East. The Qin additionally had a huge, effective armed force and competent officers. The military utilized the most developed weaponry of his time. Their weapons were made of iron, while the other autonomous states utilized bronze ones. They vanquished incredible Nomads called Huns, who continually attacked its outskirts. Undoubtedly, I think the Roman armed force and the Qin’s armed force were both powerful in helping the domains to be controlled. Fortress of the outskirts was one of the significant errands for a ruler. Both Hadrian and Shi Huangdi made a decent attempt in reinforcing the outskirts of their domains. The Romans vanquished England and Wales yet couldn't enter into Scotland due to hilly territory and thick woodlands. In AD 122, Emperor Hadrian visited Britain and requested to assemble a divider the Hadrian’s Wall to isolate Romans from Picts and Scots. This likewise assisted with limiting the danger to the Roman area. Correspondingly, Shi Huangdi joined and fortified the divider worked by primitive masters, with the assistance of 7,000 individuals. The well known Great Wall of China was 5,000 km long and roughly 39 feet high, and was worked to keep out the Huns and different clans in Mongolia. Campfires were utilized to alarm troopers of different pieces of the divider in the event that one section was out of nowhere assaulted. Watchtowers were additionally built to watch the developments of individuals all through the divider. As I would like to think, the Great divider was much increasingly helpful in controlling the empire’s fringe since it was higher and more. Foes couldn't without much of a stretch break in the safeguards. What's more, there were significantly a greater number of troopers positioned in the Great divider than in Hadrian’s Wall. An effective vehicle organize permitted the heads to get to their domains effectively and was along these lines crucial for the security of the realms. The two Emperors have improved the vehicle system of their realms. The Romans were the primary individuals to fabricate streets. Their streets were high so on the off chance that it came down, a large portion of the water would run at the edges, not onto the street. The streets empowered troopers to move rapidly to regions of difficulty, and to monitor the defiant savages. During the rule of Shi Huangdi, he fabricated 6,800 km of new streets, including 5 significant streets called ‘Speedways’ connecting the north, upper east, east and southeast of the domain. The new streets were wide and of a similar width, permitting 6 ponies to take a break. This helped the military to move significantly speedier to revolting territories. Moreover, Shi Huangdi likewise fabricated channels to interface the significant waterways together, permitting individuals to move products all the more effectively. The two Emperors were skilled and embraced a ton of changes to help them in keeping control of their realms. For instance, Hadrian presented authoritative, money related, and legitimate changes, which helped built up an increasingly proficient government. With respect to Shi Huangdi, he abrogated feudalism, and set up a brought together government. He likewise presented a uniform code of law, normalized money, loads and measures, the composed language and the pivot length of wagons and chariots. To close, both Hadrian and Shi Huangdi controlled their realms well. In any case, as I would see it, Emperor Hadrian was a superior ruler. For instance, he finished the expansionist strategy of Trajan, and united his domain. Hadrian likewise voyaged all over his domain and tuned in to what individuals needed. He was regarded by his kin much after his demise. Conversely, in spite of the fact that individuals obeyed Shi Huangdi, he was not regarded in light of the fact that he utilized brutal disciplines to compromise his kin. In the event that somebody accomplished something incorrectly, he constrained them to drink poison, or requested them to be destroyed by four ponies. Shi Huangdi utilized dread to clutch his capacity.

Sunday, June 14, 2020

MD, Mom, Wife An Interview with Dr. Jasmine Johnson

document.createElement('audio'); https://media.blubrry.com/admissions_straight_talk/p/www.accepted.com/hubfs/IV_with_Jasmine_Johnson.mp3Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | SpotifyWife, mom, and medical resident: This week, a show about succeeding in med school and residency while juggling multiple commitments. Meet Dr. Jasmine Johnson, the blogger at Mrs. Mommy MD and a second year ObGyn resident at UNC Chapel Hill. Her first child was born while she was applying to med school – and she’s been juggling her multiple roles ever since!  [0:57] Dr. Johnson’s path to medicine  [1:25] Growing up with a physician father (a urologist), she was interested in medicine from a young age. As an undergrad at the U of Michigan, she majored in Brain Behavior/Cognitive Science. In her senior year of college, while she was applying to med schools, she gave birth to a baby boy. When she became pregnant, she decided she would still apply that year. While she had interviews, she didn’t get in anywhere. However, she had the opportunity to enroll in a postbac program at Indiana U. The postbac made a huge difference in terms of strengthening her application for the following year. She was able to raise her MCAT score, and taking the first-year med school curriculum during the postbac program helped boost her GPA (and also gave her added skills and confidence for med school – especially given that she was starting with a young child). The second time she applied, she was accepted to med schools, including IU, where she decided to go. Did she apply to postbac programs or DO programs alongside MD programs?  [5:46] No, she didn’t apply initially to postbac programs (and didn’t consider osteopathic programs). The opportunity to join the IU postbac came along with their rejection letter from the med school program. But she thinks that applying to postbac programs can be a very smart choice for applicants, especially for people who might need to strengthen one part of their application. Is the IU postbac program restricted to state residents?  [7:43] No – she had classmates from all over the country and all walks of life, including career changers. Looking back, what were her challenges in the application process?  [9:00] She was anxious about beefing up her stats (especially the MCAT). But a big concern for her was also how much to disclose about her personal situation as a new mom. She opted to be conservative, since she was worried about how readers might react to issues around working mothers, etc. But in her residency applications, she was much more open about her personal situation. And looking back, she thinks she was over-concerned when applying to med school. Would she advise applicants with children to be more open than she was?  [11:15] It’s a strength to be able to juggle responsibilities and achieve all that you have – a mark of maturity. And being a parent can also show your ability to relate to patients and be empathetic. What were the hardest or most memorable interview questions she faced?  [13:15] She was asked to explain a semester when her grades fell – it was a blunt question. This forces you to discuss a weakness  straightforwardly in a way that shows growth and maturity. The other question she found challenging was: â€Å"If you didn’t do medicine, what would you do?† Because she had no other real goals. But a question like that forces you to think on your feet. It’s important to provide context when discussing a low GPA or a bad semester  [15:16] What changed to help her application the second time?  [16:20] Mainly her MCAT score. Taking science courses through the postbac also helped. And the reputation of the program was a boost during interviews. The other important benefit of the postbac program was that it helped prepare her for med school: both in terms of curriculum and in terms of her maturity level and preparation for success. Why ObGyn?  [18:20] She’d had an interest in women’s health. And then during 3rd year rotations, she jotted down what she liked about each specialty, so that she wouldn’t forget (what you do each day, what you like/don’t like). She took note of the advice she got from an attending: during rotations, everything is new and exciting. You should pick something that you’ll still enjoy when the shine wears off. She really likes delivering babies, but she also likes the other day-to-day work of the specialty: working with women to help them juggle health concerns, the combination of surgery, outpatient roles, teaching, etc. She matched at her #1 choice for residency. To what does she attribute this success?  [21:45] She was a competitive applicant: strong STEP scores, diverse extracurriculars that helped her app stand out. She thinks her blog was an asset – she talked about it in her application. Why does she blog?  [23:40] She and her husband both have extended family in Michigan, but after they had their son, they moved to Indiana for her to start med school. So she first started blogging as a way to share photos and stories with family. Then it was a way to connect with other people, because she felt a little isolated as a new mother in med school. Looking at mommy blogs, she noticed that most were pretty domestically-oriented, so she wanted to create a blog for moms in professional school. She expanded the scope and drew in other mothers. One of the most encouraging things is to see someone doing what you’re hoping to do. How does she balance her commitments? (Mrs, Mom, and MD)  [26:50]   Basically, an awesome support system. She and her husband work on communicating and try to set time aside for date night. Her husband (who is a mechanical engineer) generally takes charge of daycare drop-off and pick-up because his work schedule is more regular. And they have supportive family who step in to help (such as helping out during exam week, etc.). Do her tips also apply to Dr. Daddies?  [31:00] Yes! We tend to assume it’s easier for dads going through this process, but they’re also juggling. Working smarter, not harder (per a recent interview with Dr. Andrea Tooley). What does this mean?  [32:20] Some tips, for example: †¢ On Sunday, she does laundry and organizes her son’s clothing for the whole week. It saves time. †¢ Don’t reinvent the wheel: talk to other parents about what they do for childcare. †¢ That goes for studying, too: ask your classmates what study methods worked for them. What’s next for Dr. Johnson?  [34:55] She’s planning to pursue a fellowship in maternal-fetal medicine, to work in high-risk obstetrics (managing women with multiple medical problems/risk factors in pregnancy). Her advice for medical school and residency applicants  [36:10] Don’t get distracted by what other people are doing – stay encouraged and run your race. Keep your confidence up. Related  Links: †¢Ã‚  The Mrs. The Mommy. The M.D.  , Dr. Jasmine Johnsons Blog: †¢Ã‚  Dr. Andrea Tooley interviews Dr. Jasmine Johnson †¢Ã‚  Interview with Jasmine Johnson (2012) †¢Ã‚  The Definitive Guide to Pre-Medical Postbaccalaureate Programs: †¢Ã‚  The handbook for career changers and academic record enhancers who want a chance at medical school †¢Ã‚  Healthcare Admissions Resource Page †¢Ã‚  Residency Admissions Advice †¢Ã‚  A Second Chance at Medical School: The A-Z of Applying to Postbac Programs Related   shows: †¢Ã‚  All Things Postbac †¢Ã‚  Elliptical, Meet Med School: Interview with Andrea Tooley   Ã¢â‚¬ ¢Ã‚  MCAT Expertise + Harvard MBA Experience †¢Ã‚  The Unbelievable Story of an Orthopedic Surgeon †¢Ã‚  Insight from a Successful, Non-Traditional Premed and now M2 †¢Ã‚  MedHounD Hunts The Right Med School for You †¢Ã‚  Overcoming The Odds: A Story of Med School Inspiration Subscribe:

Sunday, May 17, 2020

Health Belief Model - Health Promotion Model - Obesity in...

Help Belief Model (HBM) - - Hochbaum, Rosenstock, Kegals (1950) ï ¿ ¼ ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ CONCEPT DEFINITION APPLICATION Perceived Susceptibility One’s opinion of chances of getting a condition Teenager’s who were deemed overweight or obese would more than likely be only too aware of the Social and Psychological aspects and not the ramifications of their morbidity rate lowing by their condition and the ensuing health problems in later life. The data and facts above speak for themselves and provision of these to Teenager’s will help them make a learned response. Provide them the statistics on the growing trend of overweight and obesity within Teenagers show them they are not alone so that they will not feel so isolated, hopefully improving†¦show more content†¦Perceived Benefits One’s belief in the efficacy of the advised action to reduce risk or seriousness of impact Empower teenagers to make a choice on food intake by supplying them and/or educating them on healthy food types and calorie content in normal foods as well as soft drinks intake and how just a little bit of exercise each day i.e. walking can benefit them and encourage non competitive physical activities. Good nutrition in general can help them not only with the health benefits in the long term but also short term as in the skin’s better, improved energy, improved memory. Higher self esteem that they will feel when the weight is dropped. There are lots of evidence based schemes about: we are incorporating a questionnaire on food intake and also access to cook books within our leaflet. This alongside a community run effort should help. Overall to encourage an awareness of types of food eating and there calorific content and developing an active lifestyle that can be maintained throughout life. Perceived Barriers One’s opinion of the tangible and psychological costs of the advised action Initially you would have to determine if the teenager has a pre-disposition to obesity within there family, environment and/or within there genes then this will have many barriers to take into consideration and you would have to consider there environment, culturally and family support as well as the pressures the individual may be facing sociologically: Does thereShow MoreRelatedNeighbourhood Study Essay1203 Words   |  5 Pagesgroups in relation to the prevention of obesity. 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Wednesday, May 6, 2020

The Challenge of Ethical Behavior - 823 Words

The Challenge of Ethical Behavior in Other Countries The requirements of day-to-day organizational performance are so compelling that there is little time or inclination to divert attention to the moral content of organizational decision-making. Morality appears to be so obscure in nature that it lacks substantive relation to performance. An effective organizational culture should encourage ethical behavior and discourage unethical behavior. Unfortunately, ethical behavior may end up costing the organization. Being unethical in any arena, especially in the international business arena, is both bad-for-business and bad for the public. Unethical behavior is bad-for-business because it reflects an erosion of principles needed for an†¦show more content†¦While researching this issue several business publications made similar comments. How ethical does a business need to be? Is it ethics that we are focusing on or public opinion? One of the many issues that the United States has faced over the last few decades is the transfer of manufacturing/production facilities overseas. Public opinion is let the bottom line suffer a bit and keep the jobs in America. However the stockholders in these companies enjoy reaping the benefits of this type of move. Managers should not be held liable for acting unethically when they are working to increase owners long term equity - that is their job. Basic ethical standards should be upheld at all times. When mangers are acting in their professional roles they should not have to concern themselves with the public good. They are in fact incompetent to do so and lack the democratic credentials to do it. Their day-to-day jobs should leave them no room to consider the public when carrying out their responsibilities. If the do their jobs in an ethical and proper manner public good will be served. 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Smart Mart Strategic and Analysis

Question : Describe the strategic and ethical choices specific to Smart Mart, Engage issues under conditions of strategy implementation and evaluation, Apply relevant tools and techniques of strategic analysis for Smart Mart, Apply principles of decision-making under conditions of uncertainty, Justify or substantiate strategic choices, decisions, or intent, and Recommend a course of action for Smart Mart. Answer : 1.0 Strategic and Ethical Choices for Smart mart The company started its journey from 1978 by Liam Van de laye. The main business of the company was very much concentrated into one very specific area that is providing healthy organic food products to the community. They remain very much focused into this segment. It has been observed that the over the years the market dynamics have changed. Therefore, the business policies of the companies have changed. In modern business segment, most of the retail consumers are focusing in the adoption of the organic foods. Therefore, in this condition the Smart mart have the most lucrative option to promote its business in large scale. The main reason behind this is the organic food is their key functional area. However, all the other competitors will also change their focus in the organic food segment. This shift in policy will not take much time for the competitors to promote their organic businesses. Therefore, the adoption of the Organics 2.0 strategy will work very smoothly for the company. Through this strategy, the company will remain able to get the insight data of the market. This market insight will help the company to gain the competitive advantage over its nearest competitors. It has been seen that most of the other companies collects the product through using the others supply chain. Therefore, it will be very much viable for the company if they use their own supply chain to ensure that the quality of the product does not degrade (Rasouli and Timmermans, 2014). Company is operating with the organic foods with a long year of experience. Therefore, the major ethical issue will be, with the increasing competition within the sector the company should not shift their focus to deliver the non-organic foods or lower graded organic foods to the consumers. 2.0 Issues under consideration of strategy implementation and evaluation The major considerable issues that should be kept under the prime consideration will be Market Expansion Production process control Return on Investment Market expansion will be one of the most futuristic decisions made by the company. According to Gaughan (2011) it is very much required to have a considerable visibility to gain the maximum advantage from the market. Therefore, as the trend of organic food is growing very fast the company with its strong brand name should expand its reach within the market. However, to grow their market the company should go with the acquisition strategy. The main advantage of this strategy is that it will help the company to gain the visibility with a single deal. If the company wanted to have their own establishment to increase the visibility, it would take time and would take growing investment. This could have a adverse effect on them. The production of the organic food process should be kept under strict quality control because their brand name has developed on it. Therefore, to maintain the image of the company the company should implement a strict monitoring on the supply chain of the company. On the production issue, the company should implement the use of bio fuel so that the pollution level decreases. However, to get the better return on investment the company should increase the product offering ranges and needs to redesigning of the pricing of it so that it become very much accessible to the common consumers. It has been observed in the retail market that the mass markets have received much better values for their investments rather than the niche marketers. Therefore, to get better return on investment the company should increase its product offering and need to review its pricing policies to attract the most of the customers under their belt. 3.0 Application of the relevant tools and techniques It is very much necessary to have an analysis of the internal and the external environment to get a glimpse of the strategic market dynamics. Therefore, the SWOT analysis will provide the internal image of the company and the Porters five forces analysis will help to understand the external competitive environment of the company. SWOT analysis: The major Strength of the company is the long-lived brand image in the organic food sector. Other than this, the other strength of the company is the self-owned supply chain, which ensures the optimum quality of the offering. However, to gain the competitive advantage the company should expand its business through acquisition and should increase its product offerings (Gaughan, 2011). The major Weakness of the company is the lower brand visibility of the company and the lower product offering with a high-end pricing. This lower brand visibility over the year affected the growth of the business for the company. On the other hand, the limited product range and higher pricing is restricting the growth of the company in the mass market. However, the major Opportunity for the company is that with its higher brand value the company will remain able to expand in the consumer market. However, to become a mass marketer the company must have redesign its product offering range and pricing policies (Rasouli and Timmermans, 2014). The major Threat for the company will be the growing number of competitors and maintaining the quality of the products through owning the self-owned supply chain. Therefore, to overcome these threats the company should increase its market reach very rapidly with its rapid expansion policy (Stevens, 2010). Porters Five Forces Analysis The porters five forces model for the company will be discussed through the following table: Forces Outcomes Strategic Choices Bargaining power of the suppliers The supplier bargaining power will increase as the number of competitors will increase. Therefore, to minimise the impact from this the company should focus in developing own SCM of the products. Bargaining power of the Buyers The bargaining power of the buyers will be higher as the most of the retailers are moving towards the organic. The company should expand its product offerings and should make the pricing competitive one so that the product comes within the reach of the mass markets. Thereat of substitute products The thereat of the substitute products is low because only a few products are available in the organic category. The extension of the food products range will help the company to deal with this issue. Threat of new entrance The threat of the new entrance is very high because there is no market entrance barrier for the other companies. Expansion and the product range expansion will help the company to handle the issue. Industry Rivalry The industry rivalry is very high due to the increasing number of retailers coming up with new business ideas. Constant review of the external business scenarios will help to resolve the issue (Kamin, 2010). Table 1: The Porters five forces analysis of the company 4.0 Principles of Decision-making under conditions of uncertainty According to Burls and Sandercock (2011), the decision-making under condition of uncertainty can be termed as structured or methodical, disciplined approach in context to decision making. Therefore, in that case probabilistic analysis can be the core for compiling logical reasoning. Therefore, Smart Mart can implement the decision-making concept under uncertainty in order to make effective strategic decision. On the other hand, risk and opportunity can be proactively managed so that expected goal can be achieved. The management of Smart Mark can employ Expected Utility Theory. As per Rasouli and Timmermans (2014), the theory explains that a decision maker can make a selection between prospects of uncertain and risky by weighing against the values of expected utilities. Therefore, in order to select the concept for store, the Smart Mart can apply decision-making process to gain best value from uncertainty. On the other hand, the store managers of the company not in favour to change the concept of store, as the managers believe that that store concept is doing fine. Apart from that, people from other department have a view that if the concept is not modified then it can be tough for Smart Mart to battle their competitors such as Big-Box Mart. Therefore, CEO of the company can take decision by comparing the expected utility values of the store concepts. If the store concept is scaled up to a level of supermarket concept then it can provide more utility value in comparison to other concepts thought that is to be niche player or carrying the operation with existing setup (Malyshev et al. 2010). Moreover, scaling up the store to next level can help the Smart Mart to tackle its major competitors and provide good services to people. On the other hand, it i s not clear whether the market will accept the change or not therefore, the decision falls under uncertainty. 5.0 Justify or substantiate strategic choices, decisions or intent In order to gain the leadership position in the area of organic food market, Smart Mart has to develop strategic that can meet all the requirements of market and consumers. Therefore, as per the case, the under mentioned points can be strategic choices, decisions and justification Enhance Customer Service: Smart Mart has to provide superior and quality customer service to their consumers in their stores. The employee in the store has to be full time ready to deliver quick assistance to customers and solving their queries. For instance, in order to improve customer service, the company can include more number of billing counters so that customer does not have to stand in queue for long time (Stevens, 2010). Therefore, it can deliver good customer experience. Thus, the company has to provide full satisfaction to the customers in order to sustain in the market and gain market share. Mergers and Acquisitions: This strategic choice can be effective for Smart Mart to perform efficiently in the market. According to this strategic, the company can fall into negotiation with other industry or can acquire small industry to gain market benefit (Gaughan, 2011). This strategy can help the company in decreasing the percentage of competition and it can make company to remain more focused on the firm that is being purchased. Further, it can be helpful for Smart Mart to increase their footprints across the nation and company can increase their customer base. Technology: The Company can employ advance technology such as internet or online shopping. This would help in building customer circle and providing quick service to customers. On the other hand, the company can be able to increase its visibility in the market with their range of organic food. Moreover, it could help in building relationship with customers and it can help the company in gaining loyal customers (Kamin, 2010). In the case of intent, it is clear that company is focused on repositioning the company in the organic food market. The company wants to increase their market share and provide quality and healthy food to people that free from chemicals or preservatives. Therefore, it can help Smart Mart to gain competitive advantage against their competitors and earn better profit and sales. 6.0 Recommend a course of action for Smart Mart In order to improve the operation, the Smart Mart can follow the mentioned suggestions. The company may need to decrease the level of debts or liabilities so that company can generate better cash inflow which can be invested in profitable venture. Moreover, the operational expenses have to be checked. Therefore, company has to be decreased the cost of production and cost from unnecessary research and development. Smart Mart has to focus on the marketing and promotion in order to engage pool of customers. The company can release TV commercial to make people aware about their stores. On the other hand, the company can give discount to the customers for one month that will help in building image of the company in the organic food market. Therefore, company may need to invest the portion of their income in the promotion as it will help in increasing the sale of the company. The decision regarding the store concept has to be taken soon in order to scale up the business process. As it will help in increasing the profitability of the company and on the other hand, company can gain competitive edge to give tough challenge to their competitors. Therefore, it will help in performing superiorly in the organic food market. The management of the company has to hire more efficient and productive employees that can increase the performance level of the company with minimum wastage. Moreover, the company can generate more creative ideas that can be helpful for the future prospect of the Smart Mart. Therefore, company can register growth in the business and operations. The company can use social media such as Facebook, Twitter, Google +, etc. to communicate with the customers and let them know about the special offer given in the stores. This will help in increasing the brand value of the company and company can be able to sustain for long in the market. Reference List Burls, A. and Sandercock, J. (2011). Decision-making under conditions of uncertainty-what can we learn from palivizumab?. Acta Paediatrica, 100(10), pp.1302-1305. Gaughan, P. (2011). Mergers, acquisitions, and corporate restructurings. Hoboken, N.J.: Wiley. Kamin, M. (2010). 10 steps to successful customer service. Alexandria, Va.: ASTD Press. Malyshev, V., Piyavsky, B. and Piyavsky, S. (2010). A decision making method under conditions of diversity of means of reducing uncertainty. Journal of Computer and Systems Sciences International, 49(1), pp.44-58. Rasouli, S. and Timmermans, H. (2014). Applications of theories and models of choice and decision-making under conditions of uncertainty in travel behavior research. Travel Behaviour and Society, 1(3), pp.79-90. Stevens, D. (2010). Brilliant customer service. Harlow, England: Prentice Hall.